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The wait is over for luxury skincare aficionados as La Prairie brings you the highly anticipated new edition of its iconic Skin Caviar Luxe Cream. With an audacious legacy dating back to its inception in 1987, this potent face cream has been remastered to deliver an unprecedented level of lifting and firming, revolutionising how we experience skincare.
A Revolutionary Breakthrough
La Prairie’s pioneering scientists have unlocked the inner potential of caviar, harnessing its nourishing properties to support the skin’s metabolism and restore youthfulness. Through groundbreaking research in Caviar Science, they have discovered the remarkable natural power of caviar to stimulate the skin’s metabolic activities, resulting in a revitalised complexion.
Unprecedented Fusion of Nutrients
The Skin Caviar Luxe Cream introduces an unprecedented fusion of Caviar Micro-Nutrients and Caviar Premier, rejuvenating the skin’s youthful structure and supporting its metabolic activities. With over 300 natural nutrients, the micro-nutrients work synergistically with Caviar Premier to rebuild and energise the skin, delivering a truly phenomenal lift that defies expectations. To augment caviar’s extraordinary effects, La Prairie’s Skin Caviar Luxe Cream is fortified with the brand’s patented Exclusive Cellular Complex™. This unique formulation not only lifts, firms, and smoothens the skin but also nourishes it with new life and vitality.
Elevate Your Skincare Ritual
Skin Caviar Luxe Cream delivers extraordinary lifting and firming benefits, encapsulated within La Prairie’s signature cobalt blue jar - a homage to the artistic brilliance of the iconoclastic French-American sculptor Niki de Saint Phalle. The redesigned jar is now lighter and made with recycled and recyclable glass, showcasing La Prairie’s commitment to sustainable luxury.
Elevate your skincare ritual with the Skin Caviar Lifting and Firming Ritual. Apply the gravity-defying Skin Caviar Liquid Lift serum that provides an instant and long-lasting lift, before completing the ritual with the rich Skin Caviar Luxe Cream or the lightweight Skin Caviar Luxe Cream · Sheer for ultimate lifting, firming, and nourishment.
Experience the artistic expression of Skin Caviar in cobalt
There’s no better way to experience the cult classic Skin Caviar Luxe Cream than with a cobalt immersion of the senses. Immerse yourself at the Cobalt Café, the global first brand residence – La Prairie House in Central, from now until October 29, where the Swiss skincare icon has elevated science to an art. This event is by reservation only.
The experiential space of Cobalt Café is an interpretation of the Cobalt House that played homage to La Prairie’s sumptuous textures, artful design and masterfully engineered formulas. Debuted in Art Basel in Basel in June, it was created by the award-winning Dutch designer Sabine Marcelis, recently named Designer of the Year for ELLE Decor’s 2023 International Design Awards, to celebrate the 25th anniversary of the iconic cream.
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Inspired by the dialogue between the bold, cobalt blue glass packaging of the jar and the generous, indulgent texture of the cream, Cobalt House was an immersive pavilion that seamlessly merges the worlds of beauty and design. Guests embarking on this transformative journey were captivated by the transition from a cold, intense cobalt-blue glass-walled corridor to a contrasting, cosy and super-organic cream sanctuary filled with soft shapes and curves, including Marcelis’ signature furniture pieces.
Within this sanctuary, guests immersed themselves in the essence of the cream, experiencing the visionary fusion of beauty and design first-hand.
A limited-edition skincare object of design
Unveiled at Cobalt House was a bespoke limited-edition skincare object of design that La Prairie and Marcelis collaborated on for the first time. Echoing the curves of the Cobalt House, this exclusive ensemble includes the new Skin Caviar Luxe Cream alongside a round tray that elegantly swivels, revealing an organically-shaped spatula for product application and facial massage.
Redefine Your Beauty Expectations
Make it a date at the Cobalt Café for your cobalt immersion and discover the transformative power of caviar in skincare. Experience the revolutionary launch of La Prairie’s re-imagined Skin Caviar Luxe Cream and the exciting art collaboration with Sabine Marcelis. Get ready to witness a phenomenal lift that will redefine your beauty expectations.
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